Nutan Roongta at APTRA: Rethinking Cross-Border Trade
The Asia Pacific Travel Retail & Duty Free Conference (APTRA), held at The Trident, Nariman Point in Mumbai from April 6–8, 2025, brought together some of the most influential voices in the global travel retail and duty-free industry. This landmark event was a melting pot of ideas where tradition met innovation and where the future of global commerce was actively shaped.
Among the key speakers at the India Travel Retail Conference was Nutan Roongta, US Director of the Indian Economic Trade Organization (IETO). Representing IETO on this prestigious international platform, she brought with her a global perspective and deep expertise in international trade, business diplomacy, and cross-border commerce.
Her presence at the summit reflected IETO’s mission to expand India’s global trade footprint by facilitating powerful partnerships, advocating sustainable trade models, and creating new business opportunities in travel retail.
During the panel sessions, Nutan Roongta addressed the evolving dynamics of cross-border trade and emphasized the importance of rethinking how nations, especially India and the United States, can collaborate more efficiently in today’s fast-paced global economy. She spoke about the urgent need to create more flexible and inclusive trade frameworks that respond to shifting consumer behavior, technological innovation, and changing global supply chains.
In a thought-provoking session on “Women Driving Economic Revolutions”, Nutan highlighted the importance of financial independence for women—not just as a tool for empowerment, but as a fundamental growth strategy for the global economy. She pointed out that when women are given the tools to succeed economically, communities thrive, and economies flourish.
Her views on Retail 3.0—the new wave of retail innovation where storytelling, sustainability, and social impact intersect—resonated strongly with the audience. Nutan spoke about how modern consumers are increasingly driven by values. They are looking for brands that stand for something meaningful and that contribute positively to the world. This shift is transforming retail into an experience-led, purpose-driven industry.
With over four decades of business experience across North America, Asia, and Europe, Nutan Roongta shared her practical insights on navigating complex international markets. She spoke about how businesses can use cultural awareness to unlock untapped potential, turn supply chain challenges into strategic strengths, and combine profitability with purpose to stay ahead in competitive markets.
Her contribution at the conference demonstrated the important role that IETO plays in shaping the future of global trade and commerce. By participating in high-level dialogues like APTRA, IETO continues to strengthen India’s economic connections across continents, encouraging innovation and partnerships that benefit both businesses and communities.
The APTRA conference once again proved that travel retail is more than a commercial sector—it’s a powerful gateway to global exchange, economic development, and cultural connection. With thought leaders like Nutan Roongta leading the conversation, the future of cross-border commerce looks promising, inclusive, and ready for disruption.
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